History of ShowGames — Italian Mechanical Bulls & Custom Attractions Since 1989
SHOW GAMES ITALY & USA SINCE 1989
Our History — From Italy to the World
Transforming passion into profession — this is the true soul of Show Games.
What began as a vision to bring the spirit of the American rodeo to Italy and Europe has evolved into a globally recognized brand in mechanical bull rides and professional mechanical entertainment.
In a remarkable turn of history, our rides are now proudly present in the United States — where rodeo is not simply a game, but a deeply rooted way of life.
Founded in 1989 by Ugo Tessarolo, an Italian with the spirit of a true American cowboy, Show Games was born from the fusion of Italian artisanal excellence and American rodeo passion.
With remarkable skill and vision, Ugo created mechanical attractions that quickly became industry benchmarks — most notably, the iconic Mechanical Rodeo Bull, still recognized and appreciated worldwide for its realistic motion, durability, and exceptional build quality.
In 2016, Erika Tessarolo assumed leadership of the company, guiding Show Games through a profound evolution.
Driven by vision, determination, and resilience, she led the brand into a new era — navigating global challenges, investing in technological innovation, and redefining the company’s identity within the world of high-detail, luxury mechanical attractions.
Under Erika’s leadership, Show Games has become distinguished not only for its advanced safety systems, custom design capabilities, and proprietary 5.0 technology, but for its deeply human-centered approach.
Erika does not simply offer products — she builds lasting partnerships, cultivating relationships with clients worldwide and treating each collaboration as an extension of the Show Games family.
With dedicated service, 24/7 remote assistance, and an uncompromising commitment to excellence, Show Games continues to be a globally trusted name in professional mechanical entertainment.
Over 30 years of innovation, trusted by venues worldwide, featured in international shows.
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