Leaders in Mechanical Bulls & Attractions since 1989
SHOW GAMES ITALY & USA SINCE 1989
History, of mechanical bull and multi rides
Transforming a passion into a profession, this is the soul of Show Games. What began as a dream to bring the spirit of the American rodeo to Italy and Europe has grown into a world-renowned name in mechanical entertainment. In a remarkable twist of history, our products are now sold in the U.S. where rodeo isn’t just a game, but a way of life.
Founded in 1989 by Ugo Tessarolo, an Italian with the spirit of a true American cowboy, the company combined Italian artisanal excellence with American passion. With skill and vision, he created mechanical attractions that became a benchmark in the industry most notably, our Mechanical Rodeo Bull, still beloved worldwide for its realistic movements, durability, and quality.
In 2016, Erika Tessarolo took over the company and led a complete transformation.
Through her vision and resilience, she brought Show Games into a new era overcoming global crises, investing in innovation, and turning the brand into a leader in high-detail, luxury mechanical attractions.
Under Erika’s leadership, Show Games has become known not just for its advanced safety, custom design, and 5.0 technology, but for its human approach.
Erika doesn’t just offer a product she builds lasting relationships with clients, treating each one like part of the Show Games family.
With 24/7 remote assistance, a deep commitment to service, and a passion for excellence, Erika has made Show Games the trusted name in mechanical entertainment worldwide.
