Decathlon European Promotional Tour – Custom Surf Simulator

Decathlon (2012)

European Promotional Tour with Themed Surf Simulator

Show Games collaborated with Decathlon on a large-scale European promotional tour, designing and building a custom-themed Surf Simulator created specifically for in-store and event activations across Decathlon locations throughout Europe.

For this project, we developed a bespoke surf simulator aligned with Decathlon’s sporty, dynamic, and inclusive brand identity. The attraction transformed retail spaces into interactive experiences, allowing visitors to engage directly with the world of surfing in a fun, accessible, and memorable way.

Engineered with professional simulator technology, Made in Italy craftsmanship, and optimized for touring and retail environments, the installation was designed for intensive public use, ensuring safety, reliability, and consistent performance at every stop of the tour.

This custom Surf Simulator became a key experiential element of Decathlon’s European promotional campaign, successfully combining sport, entertainment, and brand engagement—demonstrating how Show Games supports major brands with tailor-made interactive solutions.