Custom Rodeo-Style Sofa for Promotional Tours - Channel 52 DMAX

Channel 52 DMAX ( 2008)

Custom Rodeo-Style Sofa for Promotional Tours

Show Games designed and built a fully customized rodeo-style ride for DMAX, created specifically for promotional tours and live brand activations.

The project transformed a custom-designed sofa into a rideable attraction powered by professional rodeo mechanics, combining original design, dynamic movement, and high visual impact.
This unique concept was developed to reflect DMAX’s bold and action-oriented identity, while remaining accessible and engaging for the general public.

Engineered for touring use and public interaction, the attraction was built with professional mechanics and safety systems, ensuring reliability, control, and smooth operation throughout multiple events.

This collaboration highlights Show Games’ ability to create tailor-made attractions for television and media brands, turning brand identity into interactive, memorable experiences.