Mechanical Bull Rides & Custom Mechanical Attractions
Welcome to Our World of Fun and Adrenaline! Since 1989, (Verified Heritage) we’ve been building award-winning mechanical bulls, multi rides and custom rides for events, theme parks, and rental companies all over the world, our rides were featured on TV shows, at major fairs, and in amusement parks across Europe as early as the ’90s.
Anyone can say “since 1989.” But not everyone can prove it.
We were already building our bulls back when videos were still on VHS.
Show Games brand started in the Tessarolo family workshop, founded by Ugo “Tex” Tessarolo — the first in Italy to handcraft real bull riding machines and rodeo attractions.
Today, the legacy continues with Erika Tessarolo and the M.Art Technology team.
Blending true Italian craftsmanship with modern 5.0 innovation.
Serving clients in over 60 countries worldwide, backed by more than 30 years of experience, a flawless safety record with zero accidents, and 100% Made in Italy production
We’re still the global leaders in the design, manufacturing and rental of professional mechanical bull rides and custom mechanical attractions for events, amusement parks, entertainment venues and international shows.
Every ride is safe, durable, and built by hand in Italy using top-quality materials.
We mix Italian design with American rodeo energy to create unforgettable experiences.
Built with heart. Driven by Erika Tessarolo’s vision.
A Family Tradition
Creativity, inventiveness, genius, and craftsmanship: our core values since day one.
It all started with Ugo Tessarolo, a visionary who brought the spirit of American country to Italy through innovative mechanical attractions.
It was a bold challenge: transforming the energy of open-space rodeos into urban events across Italy.
Ugo made it happen, one bull at a time.
Today, that spirit lives on through his daughter, Erika Tessarolo, who now leads the company on a global scale.
