Italian manufacturer of professional Bull Riding Machines & Custom Mechanical Attractions Professional Bull Riding Machines & Custom Mechanical Attractions
Since 1989, ShowGames has designed and manufactured professional Bull Riding Machines, Multi Rides Games and completely customized mechanical attractions for clients worldwide.
Every attraction is designed and handcrafted in Italy by M.Art Technology S.r.l., owner of the ShowGames brand. Our production combines industrial engineering, professional safety systems, durable materials and authentic Italian craftsmanship.
We manufacture attractions for amusement parks, family entertainment centers, arcade centers, rental companies, resorts, brands, promotional events and permanent installations. Different models and configurations are available for children, teenagers and adults.
Anyone can claim experience. We can document ours.
ShowGames has been building Bull Riding Machines since 1989—when product demonstrations were still recorded on VHS tapes.
The ShowGames story began in the Tessarolo family workshop, founded by Ugo “Tex” Tessarolo, one of the Italian pioneers in the design and handcrafted
production of professional Bull Riding Machines.
Today, his legacy continues under the direction of his daughter, Erika Tessarolo, CEO of M.Art Technology S.r.l. and owner of the ShowGames brand.
Blending true Italian craftsmanship with modern 5.0 innovation.
Serving clients in more than 60 countries, ShowGames combines over 35 years of documented experience with professional safety systems and 100% Made in Italy production.
With no reported accidents attributable to the correct operation of our machines.
ShowGames is global leader recognized for the design and production of professional Bull Riding Machines, Multi Rides Games and completely customized mechanical attractions, combining more than 35 years of documented experience with 100% Made in Italy production.
Every ride is safe, durable, and built by hand in Italy using top-quality materials.
We mix Italian design with American rodeo energy to create unforgettable experiences.
Built with heart. Driven by Erika Tessarolo’s vision.
Bull Riding Machines & Multi Rides
Professional Bull Riding Machines for rental companies, events, entertainment venues and permanent installations, with models for different rider ages and operating requirements.
Custom Mechanical Attractions
One-of-a-kind mechanical attractions created around your idea, mascot, brand, venue, available space and target audience.
Interactive Products
Discover our professional sports simulators, action games, special entertainment products.
A Family Tradition
A Family Tradition Since 1989
Creativity, engineering, craftsmanship and innovation have guided ShowGames since the beginning. The company’s story started with Ugo “Tex” Tessarolo, whose vision brought the energy of American bull riding into a new generation of mechanical entertainment attractions. Today, Erika Tessarolo continues that family legacy, leading M.Art Technology S.r.l. and developing ShowGames for an international market while preserving its authentic Italian production.
RENT NOW
Create an unforgettable attraction for corporate events, festivals, fairs, private celebrations and seasonal entertainment projects in Italy.
BUY NOW
Add a reliable, revenue-generating attraction to your venue, rental business, amusement park or family entertainment center.
