Italian manufacturer of professional Bull Riding Machines & Custom Mechanical Attractions
Since 1989, ShowGames has designed and manufactured professional Bull Riding Machines, Multi Rides Games and completely customized mechanical riding attractions for clients worldwide.
Every attraction is handcrafted in Italy by M.Art Technology S.r.l., combining industrial engineering, advanced safety systems, durable professional materials and authentic Italian craftsmanship.
Our machines are designed for amusement parks, family entertainment centers, arcade centers, rental companies, resorts, events, international shows and permanent installations. Different models and configurations are available for children, teenagers and adults.
Anyone can claim experience. We can document ours.
ShowGames has been building Bull Riding Machines since 1989—when product demonstrations were still recorded on VHS tapes.
The ShowGames story began in the Tessarolo family workshop, founded by Ugo “Tex” Tessarolo, one of the Italian pioneers in the design and handcrafted
production of professional Bull Riding Machines.
Today, his legacy continues under the direction of his daughter, Erika Tessarolo, CEO of M.Art Technology S.r.l. and owner of the ShowGames brand.
Blending true Italian craftsmanship with modern 5.0 innovation.
Serving clients in more than 60 countries, ShowGames combines over 35 years of documented experience with professional safety systems and 100% Made in Italy production.
With no reported accidents attributable to the correct operation of our machines.
ShowGames is internationally recognized for the design and production of professional Bull Riding Machines and customized mechanical attractions, we’re still the global leaders.
Every ride is safe, durable, and built by hand in Italy using top-quality materials.
We mix Italian design with American rodeo energy to create unforgettable experiences.
Built with heart. Driven by Erika Tessarolo’s vision.
Bull Riding Machines & Multi Rides
Professional models for every age group from safe Small Series attractions for children aged 2+ to large Bull Riding Machines designed for adult riders.
Custom Attractions
Custom mechanical attractions for parks, brands, mascots, arcade centers, touring events and completely customized attractions for parks, brands, FECs and events.
Other Interactive Products
Discover our professional sports simulators, action games, children’s attractions and special entertainment products.
A Family Tradition
A Family Tradition Since 1989
Creativity, engineering, craftsmanship and innovation have guided ShowGames since the beginning. The company’s story started with Ugo “Tex” Tessarolo, whose vision brought the energy of American bull riding into a new generation of mechanical entertainment attractions. Today, Erika Tessarolo continues that family legacy, leading M.Art Technology S.r.l. and developing ShowGames for an international market while preserving its authentic Italian production and leads the company on a global scale.
