World Leader in Professional Mechanical Bulls & Custom Rides
The Art of Mechanical Entertainment Since 1989
Show Games was founded in Italy in 1989 by the Tessarolo family, driven by a clear mission.
To design and manufacture mechanical entertainment machines that bring together engineering precision, safety, craftsmanship, and emotional impact, creating attractions that stand the test of time. Born from a family-driven vision, Show Games has grown into an internationally recognized brand, establishing itself as a global reference in the development of mechanical bulls, multi-rides, action games, and custom mechanical attractions. Our mechanical bull simulators and animal rides are known for their high level of realism, delivering controlled, true-to-life movements designed for professional entertainment environments as well as advanced training and high-profile events.
Mechanical Bulls for the U.S. Market & Global Distribution
Show Games products are proudly distributed in the United States, a market where mechanical bull riding represents not only entertainment, but a deeply rooted cultural tradition. In environments where performance, safety, and reliability are essential, Show Games machines are recognized as a professional benchmark, trusted by operators who demand consistent results and long-term operational stability. Because in mechanical entertainment, reliability is not an option — it is a requirement.
Next Generation: Erika Tessarolo
Vision, Craftsmanship, and the Future of Mechanical Entertainment
Erika Tessarolo joined the family business at a young age, gradually becoming a key driving force in the development and evolution of Show Games’ professional mechanical entertainment rides.
Guided by the experience of her father, she developed a strong foundation in innovation, craftsmanship, and design discipline, alongside a deep understanding of the technical and operational aspects of mechanical entertainment.
Her direct, hands-on involvement in both creative direction and technical development plays a central role in defining Show Games’ identity today.
From original concepts to refined finishes, every attraction reflects a careful balance between engineering precision and artisanal execution—an approach rooted in authentic Italian manufacturing culture and applied to modern, professional entertainment systems.
The founder, Ugo Tessarolo
The Pioneer of Mechanical Rodeo in Italy
Ugo Tessarolo has been an inventor and entrepreneur since 1976, driven by a strong interest in American country and rodeo culture. Over the years, he played a key role in introducing and promoting the mechanical rodeo concept in Italy, collaborating with event organizers, media partners, and local institutions to develop and expand this form of entertainment.
By combining technical expertise with a deep understanding of rodeo dynamics, Ugo designed and built the first mechanical bull models introduced to the Italian market. Through continuous testing and refinement, these early concepts evolved into advanced mechanical simulators characterized by controlled, realistic movement and professional reliability.
His contribution extends beyond the machines themselves. The values of creativity, craftsmanship, and technical rigor that shaped his work continue to influence Show Games today, forming the foundation on which the next generation has built and evolved the company.
Tessarolo Family
The Woman Behind the Ride
Erika Tessarolo is the driving force behind Show Games Italy & USA, a family-owned company internationally recognized for professional mechanical bulls and custom entertainment rides.
Raised within the company and guided by strong family values, Erika brings a distinctive balance of tradition, innovation, and craftsmanship to every project. Her direct involvement in the design, development, and creation of professional mechanical rides defines the unique character of Show Games.
Her approach combines technical precision with creative vision and meticulous attention to detail, demonstrating that performance, safety, and emotional impact can coexist within a single attraction.
For Erika, every ride represents more than a machine—it is the result of responsibility, experience, and a vision shaped over generations.
Ride the Fun. Ride Your Future.
More than a slogan — it represents a family legacy built on passion, safety, and innovation.
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