Showgames, manufacturer of mechanical bull and entertainment games
Showgames
The Art of Mechanical Entertainment
Showgames is a family-owned Italian company and the world’s No.1 leader in the invention and production of Mechanical Bulls, MultiRides, Entertainment, and Action Games.
Founded by the Tessarolo Family in 1989, Show Games entered the international market in 1990 with the launch of its first website and its global best-seller: The Mechanical Bull Rodeo Ride.
Our simulators are recognized as the most realistic in the world, offering true-to-life animal movements. Show Games has been the go-to manufacturer for top-tier family entertainment products, including: Mechanical Bulls (Bull Ride – Horse Ride), Simulators, Action Games, Multi-Rides, and Custom Rides.
We specialize in the invention and production of mechanical rides for amusement parks, FECs (Family Entertainment Centers), and events.
Transforming a passion into a profession, this is the soul of Show Games. What began as a dream to bring the spirit of the American rodeo to Italy and Europe has grown into a world-renowned name in mechanical entertainment. In a remarkable twist of history, our products are now sold in the U.S. where rodeo isn’t just a game, but a way of life.
Future Generation, Erika Tessarolo
Vision, Craftsmanship, and the Future of Mechanical Entertainment
Erika Tessarolo joined her father in the family business, quickly becoming an essential force behind the creation of Show Games’ mechanical entertainment rides. From her father, she inherited not only a passion for innovation but also a remarkable talent for craftsmanship and artistic design – qualities that continue to define every product the company creates.
Her deep involvement in the creative and technical aspects of the business has shaped the company’s signature style: original designs, refined finishes, and handcrafted excellence that can only be achieved through true artisan work.
The founder, Ugo Tessarolo
The Pioneer of Mechanical Rodeo in Italy
Ugo Tessarolo has been a passionate inventor and visionary since 1976. Deeply inspired by American country culture, he became one of its most recognized ambassadors in Italy—organizing themed events, festivals, and collaborations with television and local institutions that celebrated the Western spirit.
Combining his love for rodeo with strong technical expertise, Ugo designed and built the first mechanical bull models ever introduced to the Italian market. Over the years, his creations evolved through innovation and testing, giving birth to simulators with incredibly realistic movements, now recognized as among the most accurate and reliable in the world.
His legacy is not only in the machines he crafted but in the spirit of creativity and excellence he passed on to the next generation.
Tessarolo Family
The Woman Behind the Ride
Welcome to the world of Erika Tessarolo, the visionary and trailblazer behind Show Games Italy & USA—the global No.1 manufacturer of mechanical bulls and custom entertainment rides.
Erika isn’t just a founder—she’s the only woman in the world designing and building mechanical bulls and innovative amusement rides. Her journey is as unique and powerful as the machines she creates. With every ride, she proves that fun, adrenaline, and craftsmanship can go hand-in-hand—with a spark of bold creativity.
You can find Erika’s name across the web—recognized for selling her own images to boost visibility, building an internationally respected brand, and transforming the future of amusement. “Ride the Fun, Ride Your Future” isn’t just a slogan—it’s her mission.
