Bayer - European Promotional Tour with Custom Stomach-Shaped Mechanical Rodeo

Bayer (2014)

European Promotional Tour with Custom Stomach-Shaped Mechanical Rodeo

Show Games proudly collaborated with Bayer on a European promotional tour dedicated to Citrosodina, designing and building a fully customized Mechanical Rodeo shaped as a human stomach to support the brand’s communication campaign.

For this project, we created a bespoke mechanical attraction that transformed a complex concept—digestive well-being—into an engaging, interactive, and memorable experience. The stomach-shaped rodeo combined playful entertainment with strong visual impact, making the product message immediately recognizable and accessible to the public.

Thanks to our expertise in custom-made mechanical rides, Made in Italy craftsmanship, and professional-grade technology, the attraction was engineered for safe public use and reliable operation throughout multiple tour stops across Europe.

This tailor-made Mechanical Rodeo became a distinctive centerpiece of the Citrosodina promotional tour, successfully blending innovation, branding, and experiential marketing—demonstrating how Show Games turns creative ideas into powerful live brand experiences.