Surf Simulator – Olympic Tour Activation - McDonald's

McDonald’s 2006

Surf Simulator – Olympic Tour Activation

Show Games created a professional surf simulator for McDonald’s as part of a promotional event tour linked to the Turin Winter Olympics, designed to engage the public through an interactive and dynamic experience.

The attraction was open to the general public and engineered to combine fun, safety, and high visual impact, allowing guests of all ages to experience the thrill of surfing in a controlled and reliable environment.

This activation successfully supported McDonald’s brand visibility during a major international sporting event, proving the effectiveness of Show Games simulators in high-profile promotional tours and large-scale public events.