Surf Simulator – European Promotional Tour 

Jack Daniels

Jack Daniels (2009)

Surf Simulator – European Promotional Tour 

In 2009, Show Games developed a professional surf simulator for Jack Daniel’s, used as part of a European promotional tour to support brand activation and public engagement.

The simulator was designed to attract and entertain a wide audience, combining dynamic motion, safety, and strong visual impact, making it an effective tool for live brand experiences in high-traffic event locations.

This project confirmed Show Games’ expertise in creating interactive simulators tailored for international promotional tours and premium lifestyle brands.

Jack Daniel's logo
Some customers who have rented or purchased our mechanical bulls for entertainment, shows, themed dinners or events open to the public